Anyone can open an online advertising agency nowadays, but it doesn’t necessarily make them good.  

It’s hard to tell the difference between a good agency and a bad one, so today I’m going to provide 3 things you want to look for when choosing an agency to manage your online advertising.

Experience

Make sure they have done what they say they have.  A good agency will be able to tell you about their past clients and show you the work they’ve done for them. 

Expertise in the Industry

Check to see how much they know about your industry.  The more an advertiser knows about your business, the better they will be at telling others about you.  If they don’t know your industry, a good advertising agency will take the time to ask questions & learn about your services.

Strong Communications Skills

Effective communication is also very important.  They should be in contact with you on a regular basis, even if it’s just by email and they should provide reports, so you know how your ads are doing at all times.

These are just a few things I suggest you look for.  When it comes to your business, the best thing you can do is trust your instincts, they truly are correct most of the time.  After all, you know what is best for your business.

If you have any questions or concerns about your current advertising agency, please reach out.  I’ll gladly listen to what’s going on and help figure out what is best for your business.